This shines a bright light on the many HVAC contractors and IAQ experts who aren't using social media. It's a mistake to not use social media to market your business. When correctly executed, you can absolutely use social media to grow your audience and earn local business. If you take the time to create content that addresses your local community's unique air quality or HVAC problem areas, and do it in a thoughtful way, you'll win. Be the expert on HVAC or IAQ through education, showcase your business personality, and you'll inspire your local community to give you a call when they need you. Share this with the person who handles your social media. If that person is you, follow this guide and take a new approach to producing better content that resonates with your local community.